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Innovation in the marketing model of fully automated computerized car washing machines for automotive 4S stores


Pubtime:2024-03-25

(1) Emphasis on talent cultivation

The fully automated computerized car washing machine car 4S store should focus on improving the overall sales personnel, recruiting college students in the automotive industry, exploring talents in automotive sales, providing skill training for each newly hired employee, and providing technical guidance and targeted training according to their work characteristics, so that employees can maximize their sales talents.

(2) Sales management plan

1. Establish an image and establish a positive impact. Regularly hold skill competitions in the field of automobiles, hold various fun car rally races, and perform large-scale entertainment programs. Invite programs to participate in performances and promote products. Hold a large-scale commodity trade fair. Communicate with major enterprises to understand industry information and business management plans.

2. Consolidate the stability of the team. The loss of sales personnel in car 4S stores will take away a large number of valuable customers, which has a negative impact on the sales of car 4S stores. Therefore, a mechanism for rewarding sales staff at car 4S stores, training and promotion, and improving the job benefits of sales personnel. In the team, it is important to establish a service attitude and new service concepts, and sincerely serve customers.

3. Create an independent service image. Due to the constraints of manufacturers, it is difficult for current car 4S stores to form their own characteristics. Therefore, car 4S stores should start from their own development, expand their business, break through the limitations of merchants, expand their business in car beauty, maintenance and repair, and establish competitiveness in the market, striving to create their own and competitive core.

4. Strengthen customer management. The main source of customers for car 4S stores is the introduction of old customers, so it is important to maintain a relationship with old customers. Fully automated computerized car wash machines, car 4S stores should also strengthen their focus on customer service attitude and impression of the car, in order to increase customer satisfaction. Improve the quality of service.

(3) After sales service management

It is far from enough for a fully automated computer powered car washing machine car 4S dealership to focus on our own service and technical level. In terms of after-sales management, it is also necessary to reflect the level and management habits, integrate after-sales service into daily business management, and make customers feel the service attitude and seriousness of the car 4S dealership's work. Strengthen coordination among various departments of automotive 4S stores, improve personnel efficiency, establish detailed and standardized service standards through established rules and regulations, and promote the concept of after-sales service for new employees. By truly understanding the needs of customers, we strive to improve our service quality, enhance the attitude and efficiency of after-sales personnel, and achieve service quality that satisfies customers.

(4) Improve service marketing

In the sales of car 4S stores, there is a high level of sales skills and discernment, providing customers with satisfactory services based on the differences in individual needs, making customers feel the value that car 4S stores can create for them. Communicate the service attitude of the automotive 4S dealership by enhancing the service environment, facilities, and division within the store. Creating services to enhance the core competitiveness of automotive 4S stores. Establishing a customer-centric sales philosophy in the sales of automobiles, automobile 4S stores should deeply integrate the service concept into the work of each employee, so that customers can feel the remote service quality during the purchasing process. Establish a marketing management system and a marketing reward mechanism among staff to enhance their attitude and enthusiasm towards work.

(5) Establishing a standardized sales model

With the increasing competitiveness of the automotive market, the production and sales of cars and the profits of operators are gradually shrinking, making it difficult for many car 4S stores to highlight their advantages in competition. Therefore, fully automated computerized car wash machine car 4S stores should face the current form of established marketing models and implement their own business management models. Put all your energy into the sales of new cars, expand the sales channels of cars, and improve the adaptability of cars to the market. Separating sales from services not only allows for commercial land in the city, but also increases the amount of commercial land brought about by the separate sales model, while the same goes for purchasing cars from 45 suburban car stores. Establish your own image in important areas of the city, and increase customer trust and awareness through promotion and display. Establish a service network for car sales in the city to provide customers with convenient after-sales service.

In the increasingly expanding automotive consumer market, in order for car 4S stores to stand invincible, they must strive to innovate their sales plans, lay the groundwork for the service and management of car 4S stores, find a sales foothold for innovation, and create a new situation for the sales of fully automated car wash machines in car 4S stores.

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