Many computer car wash and car beauty shops had very low traffic in the early stages of opening, and some shops basically lived with an empty shop. Why do some car beauty salons with large stalls have such good business, while the business of newly renovated luxury stores is not as good as expected. The difference lies in marketing strategy.

The lack of popularity in the new store is mainly due to low popularity and the consumption habits of customers. Many stores are usually free during the first half month of trial operation. If we continue to use the old trick of putting up a red sign on the roadside with the words "New store opening big discount" and waiting for the rabbit, then it is expected that no one will come to visit. Many shop owners also put up many promotional flyers before opening their stores, but no one went and didn't even visit a car in a day. Why? Because every car owner has their own consumption habits, which means that wherever they go to wash their car, they have already formed a habit. If you want a person to change his past habits, you can give him a different feeling. If you want to make him feel good, innovative, profitable, or take advantage of them, then he will change his daily consumption habits. Therefore, some preferential items on the leaflets need to spend more time thinking about, like the leaflet learning of supermarkets, full color pictures with clear price tags, which should be eye-catching and attractive.

Some people think that getting a free wash for a month is a big loss, isn't it? If car washing can maintain the basic operation of the store, it is good. Profit usually depends on sales and project development. From the perspective of the customer's psychology, if a new store opens, car washing is free and cheap, and there are discounts on projects. If the car washing is still relatively clean and the service attitude is good, why not continue to visit next time? If customers can continue to visit, then it is considered a successful change in their consumption habits. Many people may say that our business is small and cannot afford such free services. However, as a boss, you need to know how to keep accounts. The wages and rent of workers are fixed expenses, which means that as a boss, you have to pay for both work and non work. Instead of letting workers sit on benches and sleep, it's better to do some free business and thrive. You have done it, but it only adds some extra water and electricity costs. If you don't do it, you will also save some costs. But doing so can make passing vehicles notice that there is a newly opened store here, and they will come to see and help next time.

So, when doing business in computer car wash and car beauty shops, we cannot just focus on immediate benefits. We should consider the problem from a long-term development perspective, give up profits first, earn enough reputation and popularity, and then make money. It is not difficult.

When setting prices, multiple factors should also be considered. For example, factors closely related to fees include local income, consumer habits, industry fee standards, skill levels of skilled workers, differentiation in beauty products and services, store decoration, and overall image of employees. Any mistake in any aspect may lead to the store accepting prices from the main stalls. On the contrary, if you can provide a range of services to enhance the image of the entire store, then it is natural for your charging standards to be higher than others.

In daily operations, as a boss, learn cost accounting. Only when you have a clear understanding of the operating costs of the store can you learn how to operate effectively. In addition, it is necessary to learn to control operating costs.

(1) When recruiting employees, it is required that sales personnel can also serve as cashiers. It is recommended not to hire someone who can be hired through business outsourcing, such as a film applicator, floor adhesive, seat cover worker, etc. As much as possible, employees are required to hold two or more positions simultaneously, and those who are capable can receive higher compensation.

(2) For employees who are not proficient in their studies, it is recommended not to arrange for them to work independently to avoid any mistakes.

(3) When choosing a business project and purchasing equipment, if the utilization rate is not high or the recycling cycle is too long, leasing or outsourcing can be used. It is recommended not to purchase.

(4) If a certain product costs 90 yuan and after signing a regional general agent agreement, the purchase price is 60 yuan, but it is required to purchase within Y million yuan, it is recommended not to become a general agent. If the product has good sales and reaches the required quantity, the purchase price can be reduced through negotiation.

(5) All consumables required for computer car wash beauty are subject to a registration system for use. As long as they are used, the user must sign. If the same item is found to be used multiple times in a short period of time, the user must personally understand the usage situation and continue to use it without any waste. At the end of the month, the usage of consumables and the cost of bicycle materials can be calculated. If excessive or abnormal phenomena are found, employees should be reminded to save materials.

(6) Regular maintenance of equipment can reduce the probability and cost of repairs. Tools should be regularly counted. If there are any missing or damaged tools, the personnel who also manage the tools are responsible for retrieving and compensating.

(7) For projects and businesses that you are not confident in doing, do not proceed hastily, otherwise problems may arise and you may not be able to make enough profit.

(8) At the end of the month, the personal contribution rate of employees to the store's income will be calculated. If there are those who work too hard and produce too much, their salary and benefits will be correspondingly increased. Warning and reminders will be given to those who rank last, as they are highly likely to be lazy and prone to being fired. If a person can do the work of two people, there is no need to support two people, and dismissing employees who are passive in their work can improve the overall work quality of the team.

(9) For rainy or light business days, some employees should be arranged to rest appropriately.

(10) For newly opened storefronts, there are usually not many customers who choose to do projects, which means there are not many car beauty projects. At this time, there is no need to recruit technicians in advance, just greet nearby colleagues, and rent to avoid wasting labor costs. As business gradually gets back on track, it's not too late to start looking for candidates again.

(11) Widely establishing social connections, including among peers, also requires more communication and not thinking that peers are like enemy countries. By appropriately utilizing the customer base of peers, you can wholesale the products you represent to your peers, broaden your budget, reduce inventory pressure, and accelerate cash flow.