The current 4S marketing service model integrates vehicle sales, spare parts supply, after-sales maintenance, and information feedback. The fully automatic car wash car 4S store has a decorated, elegant layout, and comfortable environment in the car showroom; Having humanized factory space and efficient maintenance equipment and diagnostic instruments; Having a connected automotive parts warehouse with manufacturers, it can achieve accurate ordering, human inventory, and flexible payment settlement; Having an electronic computer system, it can achieve internal and external networking of systems such as car sales, parts supply, after-sales reception, and business management. The car showroom, parts warehouse, and maintenance workshop are built together to ensure the continuity and cooperation between various aspects of automotive after-sales service, enabling users to handle repair and maintenance business well, shorten the workflow, and improve efficiency. However, from the perspective of the development pace and changing trends of the automotive industry, there is still great room for development and transformation in this marketing management model.

At present, there are several main problems with car wash machine 4S stores in China.

1. Insufficient hardware and software

It is well known that the investment of 4S stores for full-automatic car washing machines is large. Generally, the investment in fixed assets investment is between 10 million and 15 million yuan, and the working capital is about 10 million yuan. Despite the high investment risk, high requirements, and single operation of 4S stores, which are influenced by the development of manufacturers, many urgent requests to gather dealers in a certain region are still in high demand. The software construction of developed car dealerships is much more mature than in China, mainly manifested in the relatively high quality of dealerships. Attention is paid to creating and maintaining the image of dealerships, emphasizing the distribution concept of customers with sales personnel as dealerships, creating conditions for negotiation with car manufacturers, and establishing dealer associations to strive for benefits. The revenue of car 4S dealerships is multi-channel, including new car sales, used cars, car insurance, car loans, wholesale and retail of spare parts. With the popularization of sedans, the trend of people starting to repair cars themselves is about to begin, and the wholesale and retail of car parts will become a source of profit for dealers.

2. There are "four figures" but no "one body"

Information feedback is an important function of a fully automatic car wash in a 4S dealership. Every day during the process of selling, maintaining, and repairing vehicles, car 4S stores can access a large amount of valuable information. However, due to the unclear benefits created by information feedback, 4S stores pay attention to playing their own information feedback function.

3. Monopoly stores do not follow the rules of monopoly

According to the regulations of the automobile monopoly system, vehicles can only be sold in specialty stores, and these stores also implement the unified pricing of automobile production enterprises. However, at present, some specialty stores only have the form of monopoly in their actual operation, without the actual reality of monopoly, resulting in frequent occurrences of dealers selling goods at a price but not in stock. When there is a shortage of supply, some dealers not only indirectly increase prices, but also break through the region and sell vehicles to other places.

4. Having "form" but not "spirit"

To some extent, car salespeople are providing sales services and techniques to customers, rather than simply selling a car. Technical personnel are responsible for automotive marketing and have a deep understanding of automobiles. However, in China, car salespeople are unaware of automotive knowledge, and some salespeople transmit a lot of false information to consumers in order to sell their vehicles. Due to the relatively low level of specialization in the automotive sales team, the marketing concepts and methods advocated by the monopoly are difficult to sustain.

5. The after-sales service is not satisfactory

In after-sales service, due to the influence of economic benefits, maintenance level, and personnel quality, 4S stores often focus on material costs and labor costs, and so-called maintenance and repair are often enthusiastic about replacing parts. This not only increases the burden on consumers, but also makes them doubt the quality of the product.

Based on the above analysis, in response to the problems existing in the domestic car washing machine 4S marketing model, if you want to develop a night car 4S marketing model, the following points should be achieved.

Firstly, the mechanism of 4S marketing model needs to be innovated. The domestic market needs to change its marketing concept and build a "big 4S" marketing model. The so-called "Big 4S" marketing model refers to various integrated sales models, such as Hangzhou Automobile City, Wenzhou Automobile City, and so on. At the same time, it is necessary to use marketing methods and focus on information feedback, establish a complete information system, and have an understanding and control of customer information.

Secondly, the service of 4S marketing model needs innovation. The domestic market needs to strengthen service process management and improve service quality. Relationship marketing is a method of creating long-term benefits for both buyers and sellers, so it is necessary to use information channels, attach importance to word-of-mouth transmission, strengthen communication with customers, and handle relationships with customers well. The service attitude and quality of employees are the determining factors of customer satisfaction, so it is necessary to improve service image, implement internal marketing, and enhance the service quality of marketing personnel.

Afterwards, innovation is needed in the management of 4S marketing models. To meet the needs of customers and cultivate service personnel who understand both technology and sales. Dealers should continuously improve the business level of their existing employees and also attract talent. At the same time, it is necessary to actively seek new profit points and change the profit model. In the future, the assessment of automotive marketing personnel may not be based on how many cars are sold each month, but on how much after-sales service can be provided to customers.

The fully automatic car wash machine automotive service industry is an important source of profit for the automotive industry. Automobile service providers need to continuously improve their marketing models to meet market demands. With the joint efforts of all parties, China's automotive service industry will achieve rapid development.